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Helpful tips and advice to help your business grow
Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links.
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all
Use Facebook to Find New Customers and Boost Your Sales
It makes sense to advertise your business on Facebook. With over 1.19 billion users it has created the most highly-engaged audience on earth with a
21 Ideas for Creating Online Publicity for Your Business
Jane Russell, the actress, once said “Publicity can be terrible. But only if you don’t have any”. It’s true. Your business needs publicity and there
How to Use the Internet to Market Your Business … Even With a Tight Budget
The way you choose to market your business can affect everything from the way your brand is perceived, to the customers you reach, and how
Follow our Pinterest Tips and Pin Your Way to Marketing Perfection
By now, most businesses will have heard of Pinterest. It has famously overtaken Twitter to be the fast growing social media site. Just in case
Boost Your Search Engine Rankings – How to Increase Your Visibility on Google
Just because you have a website it doesn’t automatically mean that people will come and visit it especially if they can’t find you. The main