Back in 2006, when Google paid $1.65 billion for a tiny business above a pizza parlour, it left a lot of people scratching their heads
Facebook may be the largest online social network in the world with well over a billion users, but it is not the biggest website. Knocking
Recent research has revealed that consumers spend 3.3 hours per day on their Smartphones. Therefore, it should come as no surprise that 85% of Smartphone
We all know that it is significantly less expensive to sell to an existing customer with repeat business that it is to try and acquire
It is essential for every business, no matter which industry you are in, to have a strong online presence with a website and participate on
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links.
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all
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