Before we get started, we need to understand exactly who we’re trying to target, what they might be interested in and how they might respond to certain things. It’s unlikely you’ll know exact answers but it’s just to give us a starting point
You need to feel comfortable. It’s vital that you are happy with the language we’re using, the ad copy and the images we’re using. Sometimes odd combinations and weird, out of the box ideas are the most effective but we’ll never run anything against your wishes.
Once approved…
We will get going as soon as possible, then add more campaigns over the coming days. The idea behind this is to get you used to the traffic, the email volume and the level of inquiries. It’s no good us turning the traffic tap on max when you’re struggling to handle the first lot of inquiries.
There’s a concept called “ad blindness”. It’s where you see the same ad again and again and as a result, you start to tune it out. It might even help you massively and be exactly what you’re looking for but for whatever reason, your brain ignores it.
For that reason, we keep recycling the ads. The majority of the ad will stay but instead of saying “Get Your Free Report” we might change it to “Free
Checklist: Get Yours”. The same idea just visually looks different.
Over time, we’ll start to notice which types of ads, markets, platforms, and targeting is actually producing customers. You never know this from day one.
Eventually, we can start shutting down the ads that aren’t as effective at producing customers and double down on the ones that are.
Oddly enough, sometimes you can have very well performing ads that just attract tire kickers. On paper, it’s great but in reality, they don’t pay. On the
other hand, you can have a badly performing ad that actually filters people out, leaving only the very interested people clicking.
An example of this is called “price filtering”. It’s where you put a price in the ad. Anyone not prepared to spend any money will not bother clicking saving you a click from someone who wasn’t ever going to buy anyway.
Let us help you get your business online and grow it with passion
We create a landing page that convert people browsing into leads, then we collect the leads for further marketing. Fore xample warm calling, newsletter, mailing, etc.
Bring customer interaction to a whole new level by automating your customer service. We can add the Facebook chatbot to your website as well
Target prospects who are genuinely interested in your products or services. We sedn a different Ad to the people that already show interest in your first Ad.
Capture your customers' attention with a stand-out profile design that converts. header graphics with a clear message and al company details.
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